What poses a major challenge to international marketers while dealing with counterfeiting

Which of the following is true of code-law systems?

A. They represent a legal system that is not all-inclusive.

B. They establish ownership of intellectual property by prior use rather than registration.

C. They originate from tradition, past practices, and legal precedents set by the courts through interpretations of statutes, legal legislation, and past rulings.

D. They sometimes fail to consider agreements to be enforceable unless properly notarized or registered.

E. They fail to consider unforeseeable human acts such as riots as acts of nature.

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What poses a major challenge to international marketers?

Measuring ROI is amongst the greatest global marketing challenges – global marketers need to report on campaign performance in different regions, with large budgets at stake. Ultimately global marketers are judged on the performance of their campaigns – showing ROI is showing value in what they do.

When dealing with foreign countries a marketer should refer to the laws of the home country for guidance quizlet?

When dealing with foreign countries, a marketer should refer to "international commercial law" for guidance. Disputes relating to commercial transactions must be settled in courts and cannot be settled informally.

What method accounts for the majority of resolutions in international commercial transaction disputes?

A. Arbitration The decision is usually binding. Arbitration is today most commonly used for the resolution of commercial disputes, particularly in the context of international commercial transactions (International Commercial Arbitration).

What is an approach mentioned in the text to prevent Chinese consumers from creatively copying foreign?

Which of the following is an effective approach to prevent Chinese consumers from creatively copying foreign intellectual property? Charging what the market will bear.